Outsourcing has grown increasingly popular over the past two years, with 83% of small businesses planning to expand their outsourcing process by 2022. Small businesses can benefit from outsourcing a number of their business operations. If you spend most of your time handling the day-to-day operational tasks of your small business instead of coming up with strategies to grow your business, it’s time to implement a new strategy. You should consider offloading the “lone-wolf” mentality and outsource your back-office tasks. Here are three services that you must outsource.

• Accounting and finance

 

When they first start, most small businesses tend to do all the accounting by themselves. However, as your business grows and becomes more complex, you might not have the requisite skills to handle those financial tasks. Several benefits come with outsourcing your accounting function. When you outsource this function, you get the expert and specialized accounting and finance knowledge your small business needs. Outsourcing your accounting and finance can also help you save money, as it is an excellent way of cutting down on labor costs. A good outsourced accountant can also act as your advisor on various topics such as taxation and will help you make your accounting more efficient. 

• Marketing

 

A lot of work goes into marketing, as it involves attracting potential customers to your products or services. As a small business owner, you might not have the capacity to concentrate on your marketing efforts. In such instances, it’s best to outsource your marketing functions. 

 

Outsourcing your marketing needs gives you more time to handle other aspects of your business that are more your forte. A good marketing agency or marketer can help increase awareness of your business and make it more recognizable. They also have more tools to help you narrow down to your target audience, provide useful user insights and website support, and improve your search engine rankings. Marketing agencies like Digital Burst provide a wide range of services to help you reach your marketing goals. Whether it’s a web designer, social media manager, or photographer, these experts can take all the marketing parts of your business off your hands. 

• Customer support

 

Customer service is a very important part of your small business. However, most small businesses operate with smaller teams of people wearing different hats, dividing their time between their original tasks and keeping customers happy. When you outsource your customer support, it can give you that extra manpower to help you effectively handle your customers’ requests. However, ensure that you carefully weigh your options when outsourcing this function, as costs can run high. 

 

Fortunately, alternatives such as shared-agent solutions or cloud-based services might be more affordable for your business. Whatever option you choose, it is better to outsource your customer services so that the rest of your team can focus on what they were hired to do. 

When done right, outsourcing can be a smart business strategy to help you focus on the major parts of your business. It also reduces risk and ensures better compliance.